A century ago, the golden age of magazine publishing coincided with the beginning of a golden age of travel. Images of speed and flight dominated the pages of the new mass-market periodicals. Magazines, Travel, and Middlebrow Culture centres on Canada, where commercial magazines began to flourish in the 1920s alongside an expanding network of luxury railway hotels and transatlantic liner routes. The leading monthlies – among them Mayfair, Chatelaine, and La Revue Moderne – presented travel as both a mode of self-improvement and a way of negotiating national identity. This book announces a new cross-cultural approach to periodical studies, reading both French- and English-language magazines in relation to an emerging transatlantic middlebrow culture. Mainstream magazines, Hammill and Smith argue, forged a connection between upward mobility and geographical mobility. Fantasies of travel were circulated through fiction, articles, and advertisements, and used to sell fashions, foods, and domestic products as well as holidays. For readers who could not afford a trip to Paris, Bermuda, or Lake Louise, these illustrated magazines offered proxy access to the glamour and prestige increasingly associated with travel.
• First book to focus on Canadian middlebrow culture • First book to bring together detailed information about some of Canada's most influential and widely read magazines, in both official languages • Original in relating themes of travel to middlebrow aspiration • Major contribution to periodical studies, focusing on the neglected 'middle' section of the market, and combining study of the materiality of the page with close reading of content
'This is a well-researched and serious book. Its glossy cover, copied from Mayfair magazine (1937), and its beautifully reproduced colour illustrations frame this exploration of Canadian mainstream magazines in English and French from the early to mid-twentieth century, presenting them as records of Canadian middlebrow culture.'
British Journal of Canadian Studies
'Forming a coherent site of inquiry out of so much information that had been hiding in plain sight due to its association with an ostensibly blank, mainstream modernity is in itself an accomplishment; that Hammill and Smith have uncovered such an abundance of approaches, connections, and raw subject matter for scholars in a variety of areas and disciplines only adds to this achievement.'
Carl Watts, American Review of Canadian Studies
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